Founder & COO - The ExperienceBuilt Group
Tricia Houston is travel-worn experiential marketer, classically trained market researcher, and challenger of the status-quo. She founded The ExperienceBuilt Group (EBG) to help organizations create experiences worth repeating. Under Tricia's leadership, the team at EBG helps organizations imagine new solutions, improve current ones, and implement programs to close experience gaps (B2B & B2C). This next-gen approach is transforming innovation and organizational change to create ExperienceBuilt businesses.