The CX Journey Across Continents
Each CX journey is unique, but what about a journey that brings together multiple varied backgrounds from all over the world? Understanding your customer for matchmaking opportunities within a multi-national events organizer provides an opening to view your customer through a distinctive lens.
Speaker: Caroline Goes
Global Head of Digital Data and Products, Reed Exhibitions
Located in Sao Paulo, Brazil, Caroline has over 15 years’ experience in Customer Behavior, Business Intelligence and Marketing for Reed Exhibitions, a leading tradeshow organizer, producing over 400 events worldwide in 43 sectors in 22 countries. As Head of Digital Data & Products at RX, her role is to lead CX & Matchmaking while overseeing Marketing Processes, Value Proposition, Strategic Planning, Research, Data & Analytics and Customer Advisory Boards.