Program
7:30-8:30 am
8:30 - 8:45 am
8:45 - 9:45 am
Registration and Breakfast
Breakout Session Categories
CXpectations Across Industries
Carol Campbell - SVP, Chief Experience Officer - Ascension
Please note: All times are Eastern Daylight Time for Wednesday, October 26.




Welcome and Opening Announcements
Dr. Tom DeWitt - Director, CXM@MSU
Breakout Session #2
A 30 minute presentation, followed by a live Q & A.
10 - 10:45 am
Connecting Insights into Business Outcomes
Bill Staikos - Medallia
Mining Customer Insights to Improve GM's myBrand Mobile App - CX of M Industry Best Practices Awards Finalist Maureen Dare, Jim DeMercurio, Emily Bowman - General Motors
Maureen Dare, Jim DeMercurio, Emily Bowman- General Motors
Engaging Employees for an Outstanding Experience
Mark Slatin - EmpoweredCX
Analytics and Process Engineering
Nicholas Zeisler - Zeisler Consulting








































10-11:45 am
10:45 - 11 am
9:45 - 10:00 a.m.






Breakout Session #1
A 30 minute presentation, followed by a live Q & A.
11 - 11:45 pm
Lunch


12-1:00 pm
1-2:45 pm
1:45-2 pm
3-3:45 pm
5-5:45 pm
4-5 pm
6 - 7:30 pm
Breakout Session #3
A 30-minute presentation, followed by a live Q & A.
1:00-1:45 pm
Is Your Organization Easy to Do Business With?
Bob Azman - Innovative CX Solutions
Attract, Retain and Engage
Nick Glimsdahl - Press 1 for Nick/VDS
Attract, Retain and Engage
Kari Shimmel - Campbell Ewald
Presentation: The Transformation into Culinary Services
Rebecca Selesky - Michigan State University Culinary Services
Guided Tour, Clue Scanning Exercise, and Dinner: Brody Square
Rebecca Selesky - Michigan State University Culinary Services; Lou Carbone - Experience Engineering








2-2:45 pm
Breakout Session #4
Choose a 30-minute presentation, followed by a live Q & A.
The Path to Purpose: How Company Culture Creates Customer Loyualty
Michael Mendenhall - Trinet
The Future of Customer Empowerment: Community, Customer Education and AI
Brigid Colver and Mary Poppen - involve.ai
Seamless CX in Global Travel
Jeff Moomaw - Delta Air Lines
Creating Emotional Bonds Between Brands and Consumers
Jeevak Badve - Hueman/Design by Harman














It's Wise to Know the 'Why's: Driving Data with Experience Vision
Brandon Cognan - American Modern Insurance Group







