Learn how Nissan pivoted to deliver on the evolving consumer expectations for seamless online interactions. Nissan@Home solves for historical customer pain points in the automotive industry to provide a full end-to-end online vehicle shopping, buying and ownership experience with a customer-centric approach. At the heart of the strategy is the Nissan Account enabling customers to move efficiently and seamlessly from virtual to in-dealership and to connect all experiences. Together with the Nissan Dealer Network, Nissan is executing on this strategy and leveraging it as a true brand differentiator.
Speaker: Dan Mohnke
Vice - President - eCommerce, Nissan Motor Company
Dan Mohnke is vice president, eCommerce, Nissan U.S. He was appointed to this position in November 2020. In this role, Mohnke is responsible for leading a team focused on online commerce efforts to help prepare the business to respond to changing industry and consumer behaviors. Most recently, Mohnke was vice president, Customer Journey & Data Innovation, responsible for the development and implementation of Nissan North America’s transformation strategies and initiatives for Customer Experience, Data and Innovation. Previously, Mohnke was senior vice president, Connected Services, Data and Digitalization as well as senior vice president, Sales & Marketing and Operations, Nissan Division U.S. He also served as vice president, Strategy and Digital Acceleration, and vice president, Nissan Chief Marketing Manager (CMM) & Marketing Operations, Nissan Division U.S. Mohnke joined Nissan in July of 2006 in the area of Dealer Network Development. Prior to joining Nissan, Mohnke was with Saturn Division of General Motors for 14 years and held various leadership positions in the areas of retail strategies, dealer network development, and regional operations. Mohnke holds a MBA from Michigan State University and a bachelor's degree in marketing and management from Northwood University. He has also completed The Wharton School of Business Executive Leadership Program. Mohnke is active in Boy Scouts of America and the American Red Cross.