Customer Progress Design - Strategy Design for Realizing the Desire for Progress

Learn about Customer Progress Design (CPD), an integrated method for identifying and conceiving market opportunities through qualitative data analysis. Based on the Jobs to Be Done theory, CPD puts the human desire for progress at the center of your market development strategy. This method joins qualitative customer research and the design of value propositions, marketing and buying solutions. The focus on 12 variables that characterize the effort to advance, makes CPD a targeted and efficient approach.

Speaker: Eckhart Boehme

Founder and Managing Director, Unipro Solutions

Eckhart is dedicated to helping organizations understand the human desire for progress. He has a degree in industrial engineering from the University of Applied Sciences Giessen-Friedberg (Germany). Among other positions, Eckhart worked for over 18 years at Microsoft Corp. and Microsoft Germany in different marketing, product management, and marketing education roles. Eckhart developed Customer Progress Design (CPD) which is a method for bringing the principles of the Jobs to Be Done (JTBD) theory to life. He also co-developed The Wheel of Progress - a tool for processing customer interviews.